Jo Malone are the one brand that consistently bring out incredible launches and innovative branding ideas. Only a few weeks ago they launched their Just Because campaign – essentially an idea based around gifting people JM products “just because”, and also their Wanderlust collection, and now coming in May will be their lace bottle bridal collection.
This launch consists of their top “bridal” fragrances (including one of mine – Orange Blossom) being available in exclusive and stunning embossed lace print bottles. This is the launch that makes me yearn to be a bride to be again, seriously JM, couldn’t you have launched this 6 months ago!?
If you’re a 2015 bride or simply a fan of beautiful collectible fragrance bottles then listen up, you can order a lace bottle with the following perfumes:
Peony & Blush Suede
Orange Blossom
Red Roses
English Pear & Freesia
Lim Basil & Mandarin
Nectarine Blossom & Honey
Wild Bluebell
Pomegranate Noir
Velvet Rose & Oud
Dark Amber & Ginger Lily
Each cologne is 100ml and RRP £86.00. And yes, the above photos were taken using my actual wedding dress as the back drop 😉
Orange Blossom is one of my favs. Have you tried Nectarine Blossom & Honey layered under White Jamsine & Mint? My spring/summer combo.
a x